Our vision is to turn the insurance industry on its head by giving our customers the service they deserve. Provide a new, revolutionary social insurance concept that is significantly cheaper for careful groups of families and friends. We’re here protecting customers when they claim and rewarding them when they don’t.
We aim to replace or repair your phone within 24-72 hours after your claim is approved
Connect with friends and get rewarded when you and your connections don't claim
Download the so-sure app and validate your phone to reduce your excess
Traditional insurers exist to make big fat profit margins. They keep the money that they don't pay out on claims. This means whenever they pay a claim, they lose profit. This is why getting your claim approved and paid is so very painful... they want to keep your money.
so-sure has been designed differently. Our whole business is built around putting you, the customer, first. That's why we decline less than 4% of claims - because we believe insurance should have your back when you need it and also reward you for being careful.
We also treat the money you pay as your money, and we believe that people are better together, and that's why we've created insurance that's social and gives money back when there's no claims.
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so-sure has made it its mission to raise the bar for the insurance industry, particularly in what concerns the mobile phone insurance. We’re having a different approach than most of the insurers out there and we believe we can do it much better.
so-sure is disrupting the mobile phone insurance industry the same way some fintech companies disrupted the financial industry; first by offering a superior, more affordable and customer-oriented service when compared to what already existed on tha market, and then by coming up with a new business model, approach or technology.
We carefully observed what other mobile phone insurers were doing at the time when we started up, what were the processes involved and how easy or difficult it was for people like you to get comprehensive insurance for their handsets or to make a claim, and we decided we can do a lot better if we would focus on your needs instead of your phone. Of course, the phone is what the insurance would cover, just like it would with any other mobile phone insurance company in the UK, but the focus should be on your peace of mind that you don’t have to change your lifestyle to keep your smartphone covered, that your device would still be covered if you decide to save money and get it from the internet, second-hand, or that if you like to travel, up to 90 days of international traveling would be included.
Focusing on the needs of our clients resulted in a service that was faster, superior, easier and a lot more affordable. This is what makes so-sure’s mobile phone insurance different.
Faster - the phone insurance cover starts as soon as we your contract starts and we aim to achieve a 24-72 hour replace or repair, once claim is approved;
Superior - comprehensive cover against the unexpected – theft, loss and accidental damage covered as a standard -, that also applies for international traveling, phone accessories and even network charges that you haven’t authorised.
Easier - everything from getting your mobile phone insurance, to understanding what’s covered by the insurance and the terms and conditions, and to making a claim if you need to, is designed to be easy and straightforward. No legal jargon or complicated clauses.
Cheaper - you’ll probably be surprised to learn that we give you money back if you’ve been careful with your phone, but our social insurance program does just that. You could get up to 80% of your insurance premiums back at the end of the policy year by joining forces with your most careful friends and family.
Get a QuoteOur customers love us – that's why thousands of customers have joined the so-sure family.
I have a nexus 6p and the screen is really big on these phones. I am glad I have insurance because of this... haven't had a claim but the website is good.
My experience with so-sure has been excellent. It is very easy to set up. They explained everything from the beginning and there are no surprises. It was very straight forward. Would recommend!
Only paid 50 quid excess for my iphone X which is fab, app is really easy to use and a lady called kitti was very helpful in the claim and getting me my new phone
Really good service would recommend it to everyone. Straight forward & easy big thumbs up!
Staff are very helpful and friendly and fast to reply back to you one happy customer thanks
I don't think I could go back after experiencing the level of service here, they actually seem to care about the customer
Today, we're offering a little bit of advice for the lucky ones heading off to find some winter sun. There's nothing better than a winter holiday, but nothing’s more stressful than when something goes wrong while...
Our customers love us – that's why thousands of customers have joined the so-sure family.
| Traditional Insurers |
|---|
| 4-18 days wait on average* |
| Cover starts after 14 days |
| Only phones purchased within 30 days are covered |
| You'll need to have a law degree to understand the terms |
| Unnecessarily expensive |
 |
|---|
| 24-72 hour replace/repair once claim approved |
| Immediate cover |
| Refurbished and second-hand devices up to 3 years old covered |
| Plain English Terms & Conditions |
| We’re up to 40% cheaper |
