Frequently Asked Questions

We all need a little extra info sometimes, that's why we've put together this handy FAQ section for you! Can't find what you're looking for? Then don't hesitate to ask via customer support chat Monday to Friday 9am-5pm. or by emailing us at support.

General FAQs

Why is SO-SURE good for me?

We think other insurance companies are broken; we are different and better. This is why. At SO-SURE, we believe insurance should be easier, fairer, and better value for honest people, and that's why we've developed smart anti-fraud tech to keep costs down for you.

We give great value, excellent customer service and a fair deal.

SO-SURE is the only insurer that gives you money back when you don't claim. Yes, we really do give you money back 😊

  • Fast, fair and easy
  • Better Insurance
  • Instant cover from purchase
  • Hassle-Free Claims
  • Excellent Customer Service
  • Low excess from just £25
  • We aim for 24-72 hour replacement or repair once your claim is approved
  • No proof of purchase required upfront when you use our SO-SURE app to validate
  • Rewards when you and your friends don't claim - up to 80% of your premium back

What rewards you can earn from SO-SURE 😊

  • You can also get two months discount when you pay annually for mobile insurance and one month discount for contents insurance
  • For every new customer you refer to SO-SURE and connect with, we put £10 in both of your reward pots
  • Look out for our prize competitions on our Social Media

How do I cancel my policy?

You can cancel your policy by contacting our customer service team through our customer support chat or by emailing support.

About us

Who is SO-SURE?

SO-SURE is distributor of insurance base in Norwich, which launched in 2016.

We started up because consumers deserve better insurance.

Our Mission

We launched SO-SURE in 2016 because we wanted to revolutionise our industry by making insurance fairer, more straightforward and less expensive for honest consumers worldwide.

Our mission is to turn the insurance industry on its head by giving our customers better prices and the customer care they deserve. We believe in being honest and fair to our customers.

We launched a revolutionary new social insurance concept that is fast, fair, easy and excellent value for you and your family and friends.

We protect our customers when they claim and reward them when they don't.

SO-SURE is inspired by the origins of insurance. In the Seventeenth Century - when the idea of insurance was born out of the ship-owner community - insurance was how it should be. Insurance was designed around the customer, if no-one claimed, they got their money back, and if one of the ships went down, everyone chipped in.

As the world of commerce changed, so too did the insurance industry. Insurance Companies started to care less about the customer and more about profits. In turn, trust in insurance providers plummeted, prices went up, fairness and good customer service disappeared.

At SO-SURE, we're on a mission to make insurance even better – fast, fair, easy and great value.

How are you different from traditional insurance companies?

Traditional insurers exist to make big fat profits. They keep the money that they don't pay out on claims. This means whenever they pay a claim, they lose money. This is why getting your claim approved and paid is so very painful...all they want to do is keep your money. Is that fair?

SO-SURE is different. Our whole business is built around putting you, the customer, first. That's why we decline less than 4% of claims because we believe insurance should have your back when you need it and also reward you for being careful.

We also treat the money you pay as your money. We believe that people are better together, and that's why we've created social insurance that gives cashback when there are no claims.

What is social insurance?

We believe that people are better together, that most customers are honest and will help a friend or family member in need. So when you connect your policy with friends and family and no-one claims, we'll give you up to 80% of your premium back at the end of your policy year. We call this our Reward Pot. Last year we paid thousands back to our lovely customers. It's how insurance should be, and we're the only ones in the UK doing this.

How do you make money?

We take a small fee from your payments. We will give you up to 80% of that money back if you and your connections don't claim. The profit we make goes into making our customer service and technology even better, and in the future, we hope to make insurance even better for our customers.

The Reward Pot and Bonuses for you

What is the Reward Pot and how does it work?

The Reward Pot is a group no claims bonus we give to customers.

We give a Reward Pot to everyone who buys insurance with us and then connects with their friends and family.

How it works - you buy a policy and invite a friend to SO-SURE. Your friend buys a policy, and then you connect with each other, you both receive £10 into your reward pots. You can invite and connect with members of your family, friends and colleagues.

If four friends connect to you, you get £40 in your reward pot, and each one of them gets £10 in theirs. Eight friends connected with you, that's £80 in your reward pot, £10 in each of theirs.

If none of you or your connections makes a claim, we will pay out to you the value of your reward pot at the end of the policy year.

So honest, careful people get money back at the end of each 12-month policy if there have been no claims made.

You can earn up to a maximum of 80% of your premium for Mobile Insurance and up to 40% of your premium for Home Content Insurance.

How do I refer someone?

When you take out a SO-SURE policy you will automatically get a unique referral link. On desktop, you can find this link by clicking ‘invites’ at the top of the screen after you log in and then ‘copy link’. On mobile, you can find the link by clicking on ‘policies’, ‘view your policy’ and ‘connect to friends/family’ in the SO-SURE app.

Once you have this, you can select your preferred way of sharing your unique referral link. When an invitation is accepted, £10 will be added to your Reward Pot and, if none of your connections need to claim, you all get money back!

Is the reward pot money back guaranteed?

It depends if any people in your shared pot make a claim. If no one makes a claim, the money is guaranteed. But if someone does make a claim, there may be no money left in the reward pot at the end of the year.

Who can I connect with?

Connect with as many family, friends, colleagues, or teammates as you like, as long as they have the same policy with SO-SURE.

How do I make connections to people?

Once you purchase a policy it's super easy to make connections through our app by sharing a link via email, SMS or WhatsApp.

Do I need to connect to get cashback?

If you want to save money, yes. So be social and connect with other careful people.

Do I have to connect when I buy a SO-SURE insurance policy?

No, if you want to fly solo, that is completely fine. You will still have a great price, our fantastic cover and excellent customer service.

Promocodes

I’ve got a promo code, how do I add it?

If you have got a promotional code you will be able to apply this to your account during the purchase of your policy or afterwards by visiting your account.

Read the T&C’s on the promo code landing page carefully for more detail.

When will I receive my Amazon voucher or gift card?

If you have applied a promo code to your account for an Amazon voucher or gift card, it will be sent directly to your email address registered on your policy by our affiliate partner after 60 days if the policy is still active and you haven't claimed.

Payments & Cancellations

I'm paying monthly. How and when will I be charged?

We will automatically bill you every month using the same credit/debit card you used to start your policy.

Or you can set up a Direct Debit when you purchase a policy (only for Mobile phone insurance now).

We charge you on the date of the month when you bought your policy, i.e. the 16th of every month. Except if you started your policy on the 29th, 30th, or 31st, in which case we will bill you on the 28th of each month

If I pay annually, do I get a discount?

Yes! You get two months discount when you pay annually for mobile insurance and one month discount for contents insurance

I received an email about a failed payment. What should I do?

If you have a failed payment email from us and you have not changed your banking details please email us here support or contact us on our Customer Support Live Chat so we can assist you.

Can I change the date of my Direct Debit if I pay monthly?

We are currently unable to change the billing date if the payment method is Direct Debit.

I want to cancel my policy. How do I do it?

If you would like to cancel your policy please contact us on our Customer Support Live Chat or email support.

Can I cancel my policy if I have a successful claim?

No, sorry, you can't. If you have had a successful claim with us, you are bound by the policy contract and terms and conditions and must pay until your policy has expired, which is 1 year. If your claim is in review, you can withdraw your claim and cancel your policy.

Can I cancel my policy if I haven't made a claim?

Yes you can, we get that circumstances change and that's why we don't charge cancellation fees. If you would like to cancel your policy simply contact us on our Customer Support Live Chat or email support.

What is the cool-off period?

By law you automatically have 14 days from purchase to which if you change your mind and want to cancel you will receive a full refund within this period.

If I have moved, how do I inform you of my new address?

To amend your personal details including change of address please contact us on our Customer Support Live Chat or email support.

How can I discuss my payments?

If you would like to discuss your payments, you can do so by contacting our customer service team through our customer support chat or by emailing support.

How can I contact SO-SURE?

You can contact us via:

  • Online Live Chat Monday to Friday 9am-5pm.
  • Live Chat is not available on bank holidays.
  • Emailing us at support

Mobile Phones FAQs

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How much is excess?

Your excess can be as low as £25 when you validate your phone with our app.

Download our app and prove to us your phone is in good working order and your screen isn't cracked by taking a selfie of your phone, and you might reduce your excess.

Depending on your policy, validating your phone may be mandatory.

Excess levels are affected by make, model and memory size and might be higher for the latest, more-expensive new handsets- check your quote for more details.

What is an IMEI number, and how do I find out the IMEI of my mobile phone?

The IMEI (International Mobile Equipment Identification) is a unique identification code specific to your mobile phone. It is not your phone number. It is a code that is unique to each handset. If you change your handset, you must call us to update your policy with the correct details.

For Android users:

The easiest way to find your phone's IMEI number is to simply dial *#06# if you're on an Android device.

If you're still having trouble, then you should be able to find it in Settings > About phone > Status > IMEI information.

If requested by support, you can take a screenshot on most Android phones by holding the volume down and the power buttons for 1-2 seconds. The screen should flash, and the photo can be found in your photos app.

For Apple users:

You will find your IMEI by going to Settings > General > About - and take screenshots. You will need to scroll down to see your IMEI number. IMEI number can also be found by simply dialing *#06#.

If you're using our app (or if requested by support), you can take a screenshot by pressing the Sleep/Wake and Home buttons at the same time until you see the screen flash quickly.

I bought a used phone, or my friend gave me an older phone. Can I still insure it?

Yes, we can insure second-hand phones provided they are in full working condition, without any damage

Do you have a discount for annual payments?

Yes! If you pay yearly, you get two months discount.

Can I insure a mobile phone I bought from eBay or another auction site?

Yes, you can take out insurance on a second-hand phone.

The phone needs to have been initially sold in the UK or European Union market before your purchase (e.g. we don't insure models sold in China).

Do you insure phones that have been purchased outside of the UK?

We only insure phones where the original manufacturer sold that model in the United Kingdom or European Union.

Are the replacement handsets brand new?

If your approved claim requires a mobile phone replacement, we will do our best to replace it with an identical fully refurbished device. Should this not be possible we will replace it with a fully refurbished device of a comparable specification or the equivalent value. Please be aware that it may not always be possible to replace your mobile phone with the same colour.

How long will this take to get my mobile device repaired?

We aim to repair your device within 24-72 hours once your claim is approved. However, some repairs may take a little longer. Rest assured, we are obsessed with getting you up and running quickly.That's why it will be a few days compared to a few weeks with some of our competition. If your screen is cracked. No worries, we've got your back.

What is the warranty on refurbished devices?

All refurbished devices come with a warranty provided by the supplier of that refurbished phone. This warranty varies by device and supplier, but all phones come with a minimum warranty of three months, and over 80% of supplied phones have a 12-month warranty.

Can I insure my child’s phone?

Unfortunately, we cannot cover devices for children or anyone under the age of 18.

Our policy is designed for careful people and this enables us to reward our customers unlike other insurers, therefore we do have to impose some restrictions as to who can get insured with us.

Should you have purchased a policy for someone under the age of 18 and you are not the primary user, we reserve our rights to cancel the policy in line with our Terms and Conditions.

Can I purchase a policy for someone else?

You may purchase a policy on someone's behalf with their explicit consent, however the policy must be in the name of the primary user of the device.

Should circumstances change, please contact us on our customer support chat or email support.

Your Mobile Phone Insurance Policy

What am I covered for?

We believe that trust starts with us being straight with you about what is covered and not covered. If you have a valid claim, we'll have your back, and we won't hide behind the small print, unlike some insurance companies do.

Your level of cover depends on the policy you have selected, but could include:

  • Loss & Theft
  • Accidental Damage
  • Out of warranty breakdown
  • Travel globally travel for up to 90 days
  • Accessories up to £100 with a loss or theft claim
  • Unauthorised network charges up to £1000 related to approved loss or theft claim, as long as your network was notified within 24hrs of the loss or theft

What's not covered?

Excess: You need to pay a contribution every time you make a successful claim. We call this the excess. Reduce your excess by validating your phone with our app as soon as you can.

Theft, loss, accidental damage or breakdown where you have knowingly put your mobile phone at risk and/or have not taken care of it is not covered.

If in doubt, ask yourself, "Would I have left a pile of £400 in cash there and expect to find it when I return?" If the answer is no, then you should not leave your phone there either. Of course, we will consider the specifics of your situation as, after all, we are here to have your back if something bad happens

For further details on all of the above, please refer to the full policy terms and conditions.

How can I reduce my excess?

Use our app to validate your phone and reduce your excess fees.

Use the SO-SURE app to do this. It is easy, fast and saves you a lot of hassle.

What is accidental damage?

Accidental damage is when something happens to your phone that is entirely out of your control.

Usually, it is something that other insurance companies try to add-on to your existing plan for an extra fee - which is pretty weird - how can you be expected to prevent something that is out of your control?

Examples of accidental damage:

  • Spillages: this is one of the most common causes of an accidental damage claim. You would think that people would stop dropping their phones in pints, but they never seem to learn.
  • Damage by children: You are protected even if they aren't your children! You can't really hold a child responsible for their actions. Insurance against accidental damage protects you from kids breaking your stuff.
  • Damage caused by pets: We all love animals, but they sometimes tend to break our stuff. It would be smart to get insurance if you have pets.
  • Electrical surges: Incredibly unlikely, but it does happen (especially during lightning storms). A power overload can permanently damage a phone.

What's not classed as accidental damage?

  • Cosmetic damage: If your phone has a few scratches but still works perfectly, we can't repair or replace it. Normal wear and tear falls under the same category.
  • Damage resulting from you putting your phone at risk: If you do something like leaving your phone behind on the train, we can't really be responsible.
  • Damage caused before the insurance policy: We might be great, but we're not that great. Replacing a phone for damage that happened before we started looking after you doesn't make much sense.

Why should I cancel my policy if my phone was already damaged?

When you purchased your policy, you confirmed that your phone was in full working condition and without a cracked screen. If you failed to accurately disclose your phone's condition, we might exercise our right to cancel the policy and report any instance of fraud to the police. We take fraud very seriously (it costs us all money) and do prosecute. If you think you might have purchased your policy by mistake, you can cancel your policy today, and we will fully refund your premium.

If you are in any doubt, please email support or contact us on our customer support chat.

Can I upgrade my phone?

I have a new phone, can I upgrade my policy?

Please contact our customer support chat and we’ll sort this out for you.

Will I keep the reduced excess price?

No. We reduced the excess on your old phone when you showed us that it was in working order via the validation 'phone selfie' in our app

You will need to validate your new phone in the same way to reduce the excess on your upgraded policy.

Is my old phone still covered?

No, as your upgraded policy is for your new phone, the old phone won't be covered anymore. If you want both phones to be covered, you should keep your current policy and buy another one for the new phone.

Do I keep my connections and reward pot on the upgraded policy?

Yes, all your connections and your reward pot will remain valid. Note that we may need to adjust the maximum cashback amount depending on your annual policy.

How can I reduce my excess and validate my phone?

Validate your phone with our app and reduce your excess

You can download the SO-SURE app from the Apple App Store or the Google Play store. Just click on the relevant store for you:

  1. Open the SO-SURE app
  2. You will be presented with a pop-up on your dashboard and you will need to tap 'Reduce my excess now' (If you do not receive a pop-up, please tap 'My excess' tab on the dashboard
  3. A pop-up will appear asking for permission to use the phones camera, tap 'OK' and then 'Reduce excess' to proceed
  4. In the next screen read the 'Step by Step Guide' to understand what you need to do and then tap 'Next'
  5. Once you've reviewed the instructions tap 'I know what I'm doing' to proceed to the next screen
  6. A pop up will inform you to hold your phone up to a mirror and tap 'OK' to continue
  7. The QR code will appear on the screen and you will be able to take the phone selfie in a mirror
  8. Once you've taken your photo tap 'Done' to complete

Handy tips for validating your phone

Hold your phone approximately 10cm/4in away from the mirror and keep it steady. Your phone will vibrate once the phone is in the correct position. Make sure to keep it still. When you feel a second vibration, the photo has been taken. Done

If you don't feel the vibration, make minor adjustments to the phone's position, go slowly back and forward. You can tilt the phone slightly as well. You should also see a little preview from the camera when the phone is held up, so make sure the camera sees the QR Code.

Then review the photo displayed, ensure that your entire phone is visible and if it is, submit the image; otherwise, try the process again.

How much is my excess if I validate?

Our excess can be as low as £25 when you validate your phone with our app. Do it as soon as possible.

Download our app and prove to us your device is in good working order and the screen isn't cracked by taking a selfie of your phone!

WARNING If something unfortunate happens and you haven't validated your phone with our app, you will need to pay up to £100 extra for any loss, damage or theft claims. It really makes sense to validate your phone.

Excess levels can vary by make, model and memory size of phones and might be higher for the latest, more-expensive new handsets- check your quote for more details.

What happens if my device can’t be validated?

If your picture is rejected, your phone screen is damaged, or we can't clearly see the image, your phone can’t be validated. If it is clearly damaged, your policy will be immediately cancelled as buying an insurance policy with a pre-damaged phone is a fraud and an offence.

If we can't see the picture clearly, you will get an invalid notification with feedback on what went wrong. You would then need to try again, make sure you are in a brightly lit room and your mirror and your phone's lens is clean.

Mobile Phone Claims

How do I make a claim?

Our claims process is as easy as 1,2,3...

  1. Get your claim started quickly by using our online portal
  2. Our UK based claims team will review your claim and call you to request further details or documents (if necessary). We aim to do this within a matter of business hours
  3. Once your claim is approved, we take your excess payment over the phone and aim to repair or replace your phone within 24-72 hours. Some repairs can take longer (e.g. water damage), but we will be as fast as possible

Do I need to provide proof of purchase if I make a claim?

If you validated your phone using our app before your claim, you do not need proof of purchase. If you don't do this, you must have proof of purchase for your mobile phone if you wish to make a claim.

The proof of purchase must provide evidence that you own the phone. The proof of purchase must include the make, model and IMEI number of your mobile phone. If you cannot provide this evidence, your claim may be rejected

If you do not have a receipt or were never issued with one, i.e. your phone was free as part of a contract, you will need to provide evidence of the original order and/or contract under which the mobile phone was supplied.

If you cannot provide this evidence and have not validated your phone with pic-sure, your claim may be rejected.

How long will it take for my claim to be processed?

That's a great question. We aim to process your claim as quickly as possible. Within 2 hours is our best. However, please note that we cannot begin to process a claim until we have received all the requested supporting documentation.

During our work on your claim, we might ask you for additional documentation.

Not fully providing all the required supporting documentation will delay your claim's assessment, which will delay the repair or replacement.

Once we have the fully completed claim form and all required documentation, we aim to assess your claim within 24-72 hours, and we will then let you know whether your claim has been authorised or not.

What kind of supporting documentation is needed?

Some of the most common documentation we ask for is:

  • Proof of purchase unless you validated your phone with our app
  • Usage report from your network
  • Police report if stolen or lost
  • File a report online at Immobilise.com

Contents Insurance FAQs

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I do not own my home. Can I get cover?

Yes, of course, you can. We insure home contents if you rent or own where you live.

I share my house/flat with friends. Can I get cover?

Yes, we can insure your items even if you share your home.

Do you get a Reward Pot with Home Contents Insurance?

Yes, you do, and you can invite friends and family to build the value of the reward pot.

What am I covered for?

We believe that trust starts with us being straight with you about what is covered and not covered.

Your cover depends on the policy you have selected but could include:

  • Loss & Theft
  • Accidental Damage
  • Personal liability
  • Damage by pets
  • Out of home loss or damage
  • Fire
  • Flooding
  • Robbery

If you have a valid claim, we'll have your back, and we won't hide behind the small print, unlike some insurance companies do.

What's not covered?

Your Excess: You need to pay a contribution when you make a successful claim. Reduce your potential excess by completing your inventory of the high-value items you own with our app. Do it as soon as possible.

We do not pay for items when they wear out or breakdown – 'my TV stopped working' – and we won't cover deliberate damage – 'I threw my TV down the stairs'. If you give things to someone else willingly and they never return them, we don't cover that

When you sublet your home in any way, either long-term or short-term (for example, through Airbnb or Booking.com).

Any pre-existing loss or damage that happened before your policy started.

Failure of computers and electrical equipment caused by computer viruses.

Loss or damage when it has been more than 60 days since you last slept at your home regularly (which doesn't include occasional visits or stays).

Home Policy Document

How can I reduce my excess?

Use our app and validate your high-value items, like laptops, tablets, and TVs, to reduce your excess fees.

You will need to validate and add to your personal inventory all items worth more than £500 to make sure they are covered. Use the SO-SURE app to do this. It is easy, fast and saves you a lot of hassle.

Home Contents Claims

How long will it take for my claim to be processed?

We aim to process your claim as quickly as possible. Please note that we cannot assess your claim until we have received all the requested supporting documentation.

During our work on your claim, we might ask you for additional documentation.

If you do not provide all the required supporting documentation when requested, it will delay your claim's assessment, which will delay any settlement.

Once we have your fully completed claim form and all required supporting documentation, we aim to assess your claim within 24-72 hours, and we will then let you know whether your claim has been authorised or not.

What kind of supporting documentation is needed?

Some of the most common documentation we request are:

  • Proof of purchase
  • Police report if there has been a burglary

Do I need to provide proof of purchase if I make a claim?

We may ask for proof of purchase when you claim. This is done on a case by case basis.

The proof of purchase must provide evidence that you own the item. The proof of purchase must include the make and model of any high-value electronics you claim for. If you cannot provide this evidence, your claim may be rejected.

Where can I download the SO-SURE app?

Download the SO-SURE app from the Apple App Store or the Google Play Store. Just click on the relevant store for your phone below:

What can I do with the app

With the app, you can:

  • Create an inventory of your possessions
  • Send and receive links for your reward pot
  • View your reward pot value
  • Lower your excess by completing the inventory
  • View your Policy and Documents
  • Start a claim

I’m having problems with downloading the SO-SURE app, what can I do?

As the SO-SURE app is only available on UK app stores, please ensure that your account is set to the UK before attempting to download the app.

If you continue to have issues with downloading the SO-SURE app, please check that your mobile has the latest software update. Sometimes older software can prevent apps from being downloaded successfully.

I’m having problems logging in to the SO-SURE app, what can I do?

If you are having issues with logging in to the SO-SURE app please double check that you have used the correct mobile number or email when logging in. It’s easy to mistype a digit or letter when typing fast!

If you continue to have problems with logging in, it could be down to an account linking issue, and in this case, you’ll need some technical support. Please get in touch with our customer service team through our customer support chat or by emailing support.

How can I contact SO-SURE?

You can contact us via:

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