|😩 Traditional Insurers||😊 so-sure|
|Claims speed: 4-18 days on average*||Claims speed: Next working day|
|14 days before cover starts||Immediate cover|
|Phones purchased within 30 days||Insure phones up to 3 years old|
|You need a law degree to understand them||Terms & Conditions in plain English|
*FCA report Dec 2015
Why did we create so-sure?
Traditional insurance has consistently let us down: they charge a lot of money and then when you claim they hide behind small print and painful process not to pay you out. That needed to change, so I created so-sure.
The Apple iPhone was launched by Steve Jobs in 2007. The phone was the result of years of top-secret work which all began when Apple commissioned the incredibly secretive ‘project purple’.
The iPhone has been massively popular since day one with over 800 million sold since 2007. While the phone isn’t the world's most popular device (that title belongs to the Samsung Galaxy), it is certainly the most iconic - with most mobile apps and technology being synonymous with the ubiquitous mobile phone.
The invention of the iPhone is credited with ushering in a new era of mobile technology as well as introducing the potential of the smartphone to a worldwide audience. The iPhone is a true classic.