Blog

Looking back and forward

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Of course, January is the perfect month to look forward and plan what’s to come, but it’s also a great time to take stock...

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Our Top 5 Winter Sports Insurance Tips

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Tis the season to go skiing. Fa-la-la-la-la, la-la-la-la. A trip to the slopes with family and friends is one of the best holidays of the year but, let’s face it, skiing isn’t the safest, so it’s vitally important that you travel and ski with the correct insurance...

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Broken Promises

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The news last week that the company behind Boots’ travel insurance is being investigated for medical negligence and fraud made me feel extremely sorry for those affected. It also reminded me why we’re building so-sure...

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so-sure people: Dylan Bourguignon

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As the resident marketing guru here at so-sure, I think it’s important for our customers - and those who are weighing up whether to trust us with their phone insurance - to get to know the people behind the brand...

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3 Technologies That Will Shape The Future of Insurance

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We recently looked back at the origins of insurance and its development up to the present day. Today, we’re looking to the future to see what technologies are shaping the insurance industry of tomorrow and asking what impact they will have on the industry and on consumers...

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England's Most Trusting Cities

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Are English cities really untrusting and detached from their neighbours? According to our latest research survey, we suggest urban neighbours trust and know one another better than you might think...

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Introducing Social Insurance

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Social insurance is often referred to as a revolutionary new type of insurance. A sea-change shift in the way that consumers and insurers approach risk...

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How To Fix A Problem Like Insurance

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Insurance has an image problem. It’s ironic that an industry designed to help people protect themselves from risk has ended up with such a bad name amongst consumers...

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The Insurtech Revolution

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Insurtech is everywhere. And it’s only getting bigger. At so-sure, we’re proud to be a part of the sector and delighted to say that London, our home, is at the forefront of the movement that’s shaking up the insurance market...

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The Internet Of Things

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You’ve probably heard of the Internet of Things (IoT) even if you only have a passing interest in new technology. However, for those that haven’t, it’s essentially a system of interconnected ‘things’ or devices, which are able to send each other information without human instruction...

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Mobile World Congress

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Hallelujah! It’s that time of year again. Mobile World Congress is the biggest mobile phone event of the year and is popping off next Monday in the beautiful city of Barcelona. The event is pretty much Christmas for people like us...

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Money Saving Tips

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How to pocket yourself a little extra cash from now up until (dare I say it) Christmas 2018 😳...

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Mobile Phone Insurance Buying Guide

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Insurance is dull and boring. We know. For exactly that reason, we’ve put together some handy info to help guide you through the mind numbingly dull world of insurance for your phone...

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Disruptive Technology - what is it?

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In short, a disruptive technology is something that transforms a historically expensive product, which only a few people with a lot of money and a lot of skill have access to, by making it more affordable and available to a wider group of people...

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